142: Boosting Business Through Strategic Blogging and SEO: Insights from Alison Ver Halen

Oct 19, 2023 | Imperfect Marketing Podcast

Ready to skyrocket your business through strategic blogging? Prepare for a knowledge-packed episode as we chat with Allison Verhalen, a maestro of content marketing and SEO. We peel back the layers of blogging benefits, including SEO boosting, educating your client base, and setting yourself up as an industry thought leader. With Allison's insights, you'll grasp an understanding of how often you should blog and why owning your content is paramount.

Key Takeaways

  • The Significance of Blogging: Allison emphasizes the importance of blogging in SEO, client education, and guiding clients through their buying journey by providing relevant and ample content.
  • Blog Writing Strategies: Different approaches to blog writing, including creating in-depth content and maintaining regular posts, are discussed, with Allison recommending a mix of both strategies.
  • Choosing a Blogging Platform: The importance of content ownership and customization capabilities is highlighted, with WordPress being a preferred platform due to these aspects.
  • SEO and Keyword Strategy: Allison shares insights into effective keyword research, considering search volume and competition, and aligning keywords with different stages of the buyer’s journey.
  • Content Distribution and Utilization: After publishing, content should be distributed through various channels and utilized in conversations to answer queries and overcome objections.
  • Addressing Blogging Objections: Common objections to blogging, such as not being a good writer or not knowing what to blog about, are addressed with practical solutions and content ideas.

Notable Quotes

  • "If you're not blogging at least once or twice a month, Google's not going to recognize you as having recent, relevant content." – Alison Ver Halen
  • "I recommend WordPress because you own your content." – Alison Ver Halen
  • "Long tail keywords are going to be less competitive, and they're going to be closer to the buying decision." – Alison Ver Halen
  • "You can't just publish a blog and expect people to find it. You have to distribute it." – Kendra Corman


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