150: Mastering LinkedIn: Building Brand Ambassadors and Business Networks with Brenda Meller

Nov 16, 2023 | Imperfect Marketing Podcast

Ever wonder why some businesses have a strong presence on LinkedIn while others barely make a blip? LinkedIn coach extraordinaire, Brenda Meller, sheds light on why she's made LinkedIn her platform of choice for business networking and brand building. With a penchant for helping solopreneurs, job seekers and business professionals, Brenda walks us through the importance of being active on this platform. She emphasizes the relevance of knowing where your audience is and how to redirect them to your more active platforms.

Key Takeaways:

  • Meet Your Audience Where They Are
    • Choose platforms where your audience is, even if it’s just one like LinkedIn.
    • Have basic profiles elsewhere to redirect people to your main platform(s).
  • Increase Employee Advocacy
    • Give employees header image options and guidance to comfortably embrace branding.
    • Address concerns about job searching openly in trainings.
  • Engage Volunteers
    • Create quick, streamlined instructions to easily facilitate sharing.
    • Give recognition and praise to volunteers who engage and share content.
  • Blend Content Strategically
    • Mix personal and professional posts to keep audiences engaged on LinkedIn.
    • Address common content concerns by providing “air cover” through guidance.
  • Say Yes to Opportunities
    • Say yes to podcast and speaking opportunities to gain visibility.
    • Remember you’ve already been vetted as an expert for these opportunities.

Notable Quotes:

  • "If you only want to be on one platform, that's fine. You don't have to be on any platforms at all. But if you choose to be on one platform, choose the platform where your audience can be found." – Brenda Meller
  • "When you show up in someone's email inbox, you're controlling when that happens, not them, whereas on social media, they're controlling, and the algorithm is controlling, what they see." – Kendra Corman
  • "Take those [speaking opportunities] as opportunities. And then think that also helps to strengthen the relationship." – Brenda Meller


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