152: From Camera Shy to Video Pro: Chris Weiher’s Guide for B2B Marketers

Nov 30, 2023 | Imperfect Marketing Podcast

In this episode, we delve into the dynamic world of video marketing with Chris Weiher, a seasoned video producer and founder of Cleaver Creative. With over 20 years in the industry, Chris brings a wealth of knowledge about leveraging video for B2B marketing, particularly on platforms like LinkedIn.

Key Highlights:

  1. The Power of Video in B2B Marketing: Chris shares his journey into video marketing on LinkedIn and how it aligns clients with his values and personality, leading to better business relationships.
  2. Starting with Video Content: Tips on how beginners can dive into video production, including starting with frequently asked questions and embracing imperfections in videos for authenticity.
  3. Costs and Production Packages: An overview of different video production packages offered by Cleaver Creative and their suitability for various business sizes.
  4. Overcoming Video Anxiety: Chris discusses common concerns people have about appearing on video and how to overcome them.
  5. Equipment and Setup Tips: Practical advice on the basic equipment needed to start creating quality videos.
  6. Content Frequency and Consistency: Insights into how often you should post videos and the importance of consistency in video marketing.
  7. Authenticity in Marketing: The discussion highlights the importance of being genuine and how it impacts audience engagement and trust.
  8. Chris's Biggest Marketing Lesson: The episode wraps up with Chris sharing his most significant learning in marketing – balancing quality with consistency.

Connect with Chris Weiher:
For more insights and tips on video marketing, connect with Chris on LinkedIn: https://www.linkedin.com/in/chrisweiher/

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