155: Reflect, Reset, Recharge: Preparing Your Marketing Strategy for 2024

Dec 12, 2023 | Imperfect Marketing Podcast

In this Imperfect Marketing Brief, Kendra Corman guides us through an essential end-of-year reflection, focusing on preparing for a successful 2024 in marketing. With December halfway through and the holiday season in full swing, Kendra emphasizes the importance of using this time to not only relax and enjoy but also to thoughtfully consider what has and hasn’t worked in our marketing strategies over the past year.

Key Points Discussed:

  1. Reflect on 2023:
    • Evaluate your accomplishments and areas where you fell short.
    • Analyze what marketing strategies worked well and which didn’t.
    • Understand where your business and repeat customers originated from in 2023.
  2. Reset for 2024:
    • Embrace the chance for a fresh start, especially if some goals weren’t met.
    • Kendra shares her personal experience of restructuring her schedule for efficiency.
    • Encourages listeners to reassess and reshape every aspect of their business and marketing strategy.
  3. Recharge Your Marketing Plan:
    • Find excitement in your upcoming marketing activities.
    • Allocate dedicated time for different marketing tasks (social media, website updates, etc.).
    • Engage with your best clients to understand their evolving needs and align your strategies accordingly.

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