159: “New Year, New Trends: What to Watch in Marketing for 2024

Dec 26, 2023 | Imperfect Marketing Podcast

In this episode, Kendra Corman explores emerging marketing trends for 2024. She discusses the transformative role of Artificial Intelligence (AI) in marketing, emphasizing its use in idea generation and customer persona development. Kendra highlights the enduring importance of authentic relationships and storytelling in a tech-driven world, the power of video content across platforms, and the effectiveness of email marketing in the B2B space. Above all, she stresses the need for authenticity in branding and marketing.

Key Takeaways:

  • Artificial Intelligence as a Creative Partner: AI's role in enhancing marketing creativity and efficiency.
  • Authentic Relationships and Storytelling: The value of genuine human connection in marketing.
  • The Power of Video Content: Utilizing video's dynamic nature to engage audiences.
  • Enduring Effectiveness of Email Marketing: Email's role in B2B communication and lead nurturing.
  • Authenticity in Branding: The importance of transparency and relatability in brand communication.

Notable Quotes:

  • "AI is not just about automation; it's about idea generation and content creation."
  • "In a landscape crowded with technology, authentic, real storytelling sets brands apart."
  • "Video remains a crucial element in any marketer's toolbox."
  • "Email allows you to reach your audience right where they are – in their inbox."
  • "Authenticity is the heart and soul of effective communication."

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