160: Leveraging LinkedIn for PR Success: Julie Livingston’s Masterclass on Building Authentic Connections and Visibility

Dec 28, 2023 | Imperfect Marketing Podcast

In this exciting episode of Imperfect Marketing, host Kendra Corman is joined by Julie Livingston, a public relations and LinkedIn marketing expert based in New York City. Julie shares invaluable insights on how to harness the power of LinkedIn to enhance personal branding, thought leadership, and company visibility.

Key Topics Discussed:

  • The synergy between Public Relations and LinkedIn as powerful tools for building brand reputation and visibility.
  • The significance of an authentic and human approach on LinkedIn.
  • Strategies for enhancing executive visibility on LinkedIn and the importance of optimizing personal profiles.
  • The role of thought leadership in standing out on LinkedIn, countering the myth that thought leadership is dead.
  • Tips for creating engaging LinkedIn content, including the use of personal stories, graphics, and multimedia.
  • Leveraging LinkedIn's features like LinkedIn Live, audio posts, and collaborative articles for enhanced engagement.
  • The importance of company pages on LinkedIn and ways to engage employees in brand promotion.
  • Julie's personal lessons in marketing: the value of taking risks and embracing creativity.

Key Quotes:

  1. "LinkedIn is an underutilized public relations platform. It's crucial for executives to raise their visibility on this platform."
  2. "Authenticity and showing your human side on LinkedIn attract readers and followers."
  3. "Taking risks in marketing is essential. It's exhilarating when these risks work out and lead to success."

Julie Livingston emphasizes the importance of LinkedIn as a pivotal tool in today's business landscape. Her tips and strategies provide listeners with actionable steps to enhance their LinkedIn presence and elevate their brand narrative. For more insights and resources from Julie, visit wantleverage.com and connect with her on LinkedIn (link in show notes).

Remember, applying these tips from our conversation with Julie can significantly impact your professional growth and brand visibility. If you found this episode helpful, please rate and subscribe to Imperfect Marketing for more insightful discussions.

Connect with Julie:
Julie's Tip Sheet: https://wantleverage.com/
Julie on LinkedIn: https://www.linkedin.com/in/julieliv/

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