Podcast

162: Mastering Social Media Engagement with Guest Julia Block Pearson

Jan 4, 2024 | Imperfect Marketing Podcast

In this episode, Kendra Corman is joined by Julia Block Pearson, CEO of Stratos Creative Marketing, to delve into the nuances of using social media effectively for business growth. Julia shares her insights on the challenges and strategies for improving business relationships with social media.

Topics covered in today's conversation include:

  • Overcoming the love-hate relationship many business owners have with social media
  • Understanding the true indicators of success on social media beyond follower count
  • The importance of aligning social media efforts with business goals
  • Strategies for creating an effective and manageable social media presence
  • The role of social media in the sales pipeline and its integration with email marketing
  • Utilizing lead generation ads to grow email lists
  • The significance of giving consumers autonomy in opting in or out of email lists
  • The value of clean and engaged email lists over sheer numbers
  • The impact of social media and email marketing on customer relationships and sales

Julia emphasizes the importance of starting with clear business goals, understanding the target audience, and using social media as a tool to support and enhance overall marketing efforts.

Resources:
– Stratos Creative Marketing Resources: https://stratoscreativemarketing.com/resources/

Connect with Julia:
– LinkedIn: https://www.linkedin.com/in/juliablock/
– Instagram: https://www.instagram.com/stratoscreative/
– Facebook: https://www.facebook.com/stratoscreative