163: Crafting Captivating Email Copy: Tips for Attracting, Engaging and Converting Subscribers with Host Kendra Corman

Jan 9, 2024 | Imperfect Marketing Podcast

Ever feel like your emails vanish into the abyss of your audience's inbox? Join me, Kendra Corman, as I unveil the techniques that will make your email copy impossible to ignore.

Topics covered in today's conversation include:

  • Understanding your audience and using language that resonates with them
  • The importance of being focused and clear in your email's purpose and call to action
  • Utilizing the 80-20 rule in email content (80% value, 20% promotion)
  • Designing emails for mobile devices, emphasizing clarity, conciseness, and scannability
  • The effectiveness of storytelling in email marketing
  • Key considerations for compelling subject lines and targeted segmentation
  • Crafting clear and specific calls to action for better reader engagement

Join Kendra every Tuesday and Thursday as she explores the nuances of marketing and shares insights for growth through Imperfect Marketing.