167: List Building 101: Creating and Growing a Responsive Email Audience with Host Kendra Corman

Jan 23, 2024 | Imperfect Marketing Podcast

Unlock the secrets to expanding your reach with robust email list strategies that stand the test of time. On the latest Imperfect Marketing Podcast, we delve into the art of cultivating a thriving subscriber base that's not only large but teeming with quality contacts. 

Topics covered in today's conversation include:

  • The significance of intentional and thoughtful contact collection
  • Creating irresistible lead magnets tailored to your audience's needs
  • Marketing strategies for promoting lead magnets
  • The value of nurturing subscriber relationships through automated email sequences
  • The analogy of email marketing to dating: building relationships gradually
  • Analyzing open and click-through rates to refine messaging
  • The importance of list hygiene and removing inactive subscribers

Kendra stresses the importance of genuine relationship-building and high-quality content in creating a responsive email audience. She advises against taking shortcuts and underscores the long-term benefits of a well-managed email list.