168: The Power of Short Books in Business with Guest Mike Capuzzi

Jan 25, 2024 | Imperfect Marketing Podcast

In this episode, Kendra Corman talks with Mike Capuzzi, a seasoned publisher, author, and book publishing coach. Mike introduces the concept of "Shooks" (Short Helpful Books) and discusses their significance in the business world. If you've ever considered writing a non-fiction book for your business but were unsure how to proceed, this episode offers invaluable insights.

Topics covered in today's conversation include:

– The concept of a "Shook" (Short Helpful Book) and its unique branding
– Why being a published author is crucial for differentiating oneself in business
– The advantages of writing a Shook over a traditional, longer book
– How Shooks can be leveraged by business owners to grow their business and establish authority
– The impact of AI on book writing and personalization of content
– Practical tips for business owners to start their journey in becoming Shook authors
– Long-term strategies for utilizing Shooks as a key marketing tool

Mike Capuzzi shares his experiences and provides practical advice for business owners looking to enhance their market presence and authority through the power of publishing. His insights into the evolving landscape of book publishing, especially with the integration of AI, are particularly enlightening.

Mike's Shooks- https://MikeCapuzzi.com/magic

Connect with Mike:
– Mike's Website: https://mikecapuzzi.com/
– Mike on LinkedIn: https://www.linkedin.com/in/mikecapuzzihelps/