169: Launching with Impact: Strategies for a Successful Service Launch with Host Kendra Corman

Jan 30, 2024 | Imperfect Marketing Podcast

Ever wondered why your services aren't the talk of the town, or why clients aren't flocking to your latest offerings? Buckle up, as we spill the beans on how to jazz up your service launches and make them stick in the minds and wallets of your clientele. 

Topics covered in today's conversation include:

  • The importance of pre-launch activities, including building momentum and engaging with potential clients
  • Creating enticing lead magnets, such as limited trial offers and VIP perks
  • Utilizing client testimonials and social proof to build credibility
  • Crafting compelling sales pages focused on client benefits, not just service features
  • Promoting the launch across various platforms and leveraging affiliates or referral partners
  • Spotlighting client success stories post-launch to reinforce the value of the service
  • Continuously refining and enhancing services based on client feedback

Kendra emphasizes the need for a strategic approach to service launches, focusing on creating value and building strong client relationships.