171: The Art of Automation: Streamlining Your Email Marketing Process with Host Kendra Corman

Feb 6, 2024 | Imperfect Marketing Podcast

Are your marketing efforts stuck in a rut, with your emails feeling more like sporadic maybes than a well-oiled machine? Say goodbye to inconsistency and hello to the transformative power of email automation with me, Kendra Corman, on the Imperfect Marketing Podcast. 

Topics covered in today's conversation include:

  • The importance of automating basic email tasks like confirmations and thank you messages
  • Recommendations for starting with email services like ConvertKit for new marketers
  • Strategies for delivering lead magnets efficiently
  • Building automated email sequences that nurture relationships before making a sales pitch
  • Creating targeted messaging based on customer interests and behaviors
  • Utilizing automation for specific purposes like cart abandonment or membership renewals
  • The role of automation in strengthening relationships with subscribers and clients

Kendra underlines the importance of starting small with automation gradually expanding efforts over time for better engagement and results.