206: Mastering Video Content: Strategies for Engagement and Growth with Guest Atiba de Souza

Jun 6, 2024 | Imperfect Marketing Podcast

Atiba D'Souza, known as the "content Superman," boasts decades of experience running a specialized agency, integrating his deep technical skills with a keen understanding of social media cultures and Google's algorithms. His approach to content creation is both tactical and technology-driven, aiming to achieve top Google rankings and create meaningful connections through video.

Topics Discussed:

  • Importance of Video Marketing
  • Impact of Video on SEO
  • Building Parasocial Relationships
  • The Illusion of Viral Content
  • Content Strategy for Conversion

Episode Resources:

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