Podcast

207: Open rates- not the full story with Host Kendra Corman

Jun 11, 2024 | Imperfect Marketing Podcast

Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, "Beyond Open Rates: The True Measures of Email Marketing Success"

Episode Overview

  • AI Rhyme Introduction: Kendra begins with a creative nursery rhyme about email metrics.
  • Open Rates Misconception: Discussing the limited value of open rates in gauging true engagement.
  • Importance of Email Engagement: Emphasizing actions beyond opens, such as clicks and purchases.
  • Evaluating Email Performance: Analyzing the effectiveness of emails beyond the superficial data.

Join Kendra every Tuesday and Thursday for more insights into effective marketing strategies!


Resources 

  • Constant Contact
  • ConvertKit
  • Apple's Mail Privacy Protection and its impact on email metrics

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