213: It’s June and Time to Clean Your Email List: 5 Hygiene Tips to Boost Performance with Host Kendra Corman

Jul 2, 2024 | Imperfect Marketing Podcast

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Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we're discussing the ridiculously important but often overlooked topic of email list hygiene.

Key Points:

  1. Remove inactive subscribers – Say goodbye to those who haven't engaged in months.
  2. Segment your list – Organize subscribers for targeted content.
  3. Validate email addresses – Weed out invalid and fake emails.
  4. Implement a re-engagement campaign – Win back disengaged subscribers.
  5. Make unsubscribing easy – Respect preferences and maintain reputation.

Join Kendra every Tuesday and Thursday for more marketing insights!

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