Kendra talks imperfect marketing with Samuel Winderö, Marketing Director at a global software company based in Sweden. With experience spanning from banking to running his own agency for eight years, Samuel brings unique insights on aligning marketing strategies with business objectives.
Topics covered in today's conversation include:
- How to align marketing team goals with broader business objectives
- Understanding the fundamental importance of knowing your customers at multiple levels
- Identifying different buying centers within customer segments
- Measuring marketing's impact on the bottom line
- Building cross-departmental collaboration to prevent marketing from being the first to blame
- Creating a shared vision for how marketing teams should function
Connect with Samuel Windero
LInkedIn: https://www.linkedin.com/in/samuwelii/
Are You Ready to Elevate Your Marketing Strategy?
Marketing is anything but a perfect science, but understanding your customers, aligning with business goals, and measuring impact can set you up for success.
Enjoyed this episode? Don’t forget to subscribe
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.