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Creative Ways to Use QR Codes for Marketing

May 29, 2022 | Uncategorized

In 2022, we expect more than one billion mobile devices to access coupons via QR codes. QR codes are making a huge comeback, and if you don’t hop on the bandwagon soon enough, you might fall behind the curve.

If you’re looking for a way to enhance your digital marketing strategy, look no further than QR codes. QR codes are the secret ingredient that can help take your marketing strategy to the next level. So what are some creative ways to use QR codes for marketing?

We’re glad you asked, and we have all the answers you need right here. In today’s post, we’ll discuss creative ways to use QR codes for marketing purposes. We’ll also talk about some of the benefits of using QR codes in your digital marketing campaigns.

What Is a QR Code?

QR codes are two-dimensional barcodes that were first invented in 1994 by a team of Japanese developers.

QR codes are used to store information and can be scanned using a QR code reader on a smartphone or other device. QR codes serve various purposes, including storing URL links, contact information, and geographic coordinates.

You can also use QR codes to provide access to digital content such as video and audio files. In recent years, QR codes have become increasingly popular and are now used in a wide range of contexts, from marketing to event management.

What Are Some Creative Ways to Use QR Codes for Marketing?

QR codes are an excellent way to make your business stand out from the pack and leverage technology to your advantage. Here are a few fantastic ways to incorporate QR codes into your marketing strategy.

Use Them to Direct Customers to Your Website

One creative way to use QR codes is to place them on print advertisements like flyers, posters, and business cards. You can also use them in email marketing campaigns and on social media posts. Remember to use powerful email subject lines to get your target audience interested.

When customers scan the QR code, they’ll be redirected to your website, where they can learn more about your products or services. This is an excellent way to generate leads and drive traffic to your website.

Plus, it’s a quick and easy way for customers to find out more about your business without having to type in a long URL.

Use Them on Business Cards

Despite modern technology, businesses print about 27 million business cards every day, translating to slightly under 10 billion cards every year. These cards share crucial information about the business or individual, specifically, contact information.

Smart people print QR codes on their business cards. This allows the recipient to quickly scan the code and save your contact information on their phone without having to type it out. You can also use QR codes on business cards to direct customers to your website or social media pages.

This is an excellent way to make sure that potential customers can easily find and connect with you online.

Use QR Codes in Marketing Collateral

Marketing collateral is any type of marketing material that is used to promote your business, products, or services. This can include items like product catalogs, brochures, flyers, and postcards.

You can use QR codes in your marketing collateral to provide customers with quick and easy access to additional information about your products or services. For example, you could place a QR code on a flyer for a new product that links to a video explaining how to use it.

This is an excellent way to give customers the information they need while saving space on your marketing materials. It’s also an amazing way to inform customers about your products without overwhelming them with text and to differentiate your business from your competitors.

Use Them to Allow Customers to View Your Business Location

It’s no use for customers to know your business but not know how to find you. That’s why you should consider directing your customers to your business using a QR code. This saves them the trouble of having to search for your business address on online maps.

You can place a QR code on your marketing materials, such as flyers and posters, that links to the location of your business on Google Maps. This is an excellent way to make it easy for customers to find you while also promoting your products or services.

It lets you present your value proposition and direct the customer to take action.

Direct Customers to Social Media Pages

Social media presents an ideal platform for businesses to engage with their target audience while promoting their products. With Facebook having about 2.93 billion monthly active users, you can never go wrong with social media.

Print QR codes on your brochures, business cards, and other marketing materials. Use them to direct potential customers to your social media pages. From there, they can follow your business page and keep up with the latest news, discounts, and offers.

This is an excellent way to connect with potential customers and promote your business. It’s also a great way to increase brand awareness and build solid relationships with your target audience through social media.

Direct Customer to Download Your Mobile App

Does your business have a mobile app, or is your mobile app your business? If so, then you can use QR codes to direct customers to your app download.

This is a great way to increase downloads and get more people using your app. You can place QR codes on your website, business cards, and marketing materials. When customers scan the code, they will be taken directly to the app store where they can download your app.

To up the ante, consider bundling goodies with app downloads from QR codes. If it’s a paid app, you can offer a discount. Alternatively, you could offer in-app bonuses, such as bonus levels, digital currency, or exclusive content.

This is an excellent way to increase downloads of your app and get more people using it. It’s also a great way to promote your app and give customers an incentive to download it.

Automatically Connect to Wi-Fi

Let’s say you run a cafe or small restaurant. Typically, customers want to use the wi-fi the moment they set foot in your restaurant. Instead of having them type a number and letter combination as the password, let them connect to wi-fi via scanning the QR code.

This is an easy way to provide customers with wi-fi without having to give out the password. Place the QR code conveniently on all the edges of your tables for customers to easily scan them.

If you don’t own a restaurant, you can still use QR codes for your passwords. Workers can scan the code to connect to the business wi-fi. It’s super convenient and a great way to reduce instances of password sharing with unauthorized people in the workplace.

To do this, you’ll need to generate a QR code that includes the SSID and password for your wi-fi network. Once you have the QR code, you can print it out and place it in a conspicuous location. This is an easy way to provide customers with wi-fi without having to give out the password.

Use QR Codes for Discounts and Promotions

You can place QR codes on your marketing materials, such as flyers and posters, that link to a coupon or discount code. Customers can scan the code and receive a discount on your products or services.

This is an excellent way to promote your business and increase sales. It’s also a great way to build customer loyalty and encourage repeat business. All you have to do is generate a QR code that links to a coupon or discount code.

Once you have the QR code, you can print it out and place it on your marketing materials. Customers can scan the code to receive an instant discount.

Use QR Codes for Contactless Menus

If you own a restaurant, cafe, or bar, then you can use QR codes for contactless menus. This is an easy way to provide customers with a menu without having to print one out for each table. Simply create a QR code that links to your menu and place it on each table.

Customers can scan the code and view the menu, then make their orders. Allow them the option to download the menu, so they can review it later on. If something piques their interest, they might just pop in for a second meal.

Let QR Codes Take Your Marketing to the Next Level

QR codes are a versatile tool that can be used in many different ways to enhance your marketing strategy. Now that you know some creative ways to use QR codes for marketing, our work here is done. Choose a couple of methods that suit your specific business and boost your digital marketing strategies.

If you’re looking for more ways to create a marketing plan that provides a return, Kendra Corman is your go-to guru. I’ll show you five hacks to content marketing that will help you save time while still delivering quality content.

Click here to download my 5 Hacks guide about content marketing.