Episode 15: How do I send an opt-in email?

Jul 5, 2022 | Imperfect Marketing Podcast

Welcome back to Imperfect Marketing! Today I answered a question that I was asked on social media: “How do I send an opt-in email to people I want to add to my list?”

The answer is that you don’t—at least not through your email marketing provider.

I recommend handling these as one-offs rather than one large email. Keep your emails personal and relevant, and do your best to offer value to each of your targets. Avoid sending bulk email! You don’t want more email; I don’t want more email.

And yet…I sign up for email lists all the time!


I want the value they can give me. So, if you invite someone to your email list, add value.

If you’re feeling stuck, I recommend checking out The Daily Carnage. This is an email newsletter I love to receive. I have a referral sign-up link here, if you’re interested.

An example

This is a sample email I recommended to a client:

Dear NAME:

I met you back in XXXX at the XXXXX event. I miss getting together with everyone and was just thinking about all the great information that was shared.

I started to think about how long it has been since we connected and wanted to reach out and share my new 30 Days of Social Post Ideas to keep your followers engaged. I have found that so many people are struggling with what to post and I wanted to see if it would be something you would be interested in.

If you are, just reply back and I will see that you get it.

Thanks and I hope you are doing well.

Sign off

The key here is that I made it personal and relevant; hopefully, they will be interested in the lead magnet or freebie you are offering.

Here is a link to the one I referenced if you are interested.

How are you engaging with your subscribers? Have you sent an opt-in email? I would love to know!

Free email marketing tools: