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Episode 20: Do you want to go viral? Start by defining what that means to you.

Imperfect Marketing Podcast Artwork with photos of Kendra Corman and Andrea Walker as they discuss going viral and the importance of storytelling in marketing.

Episode 20: Do you want to go viral? Start by defining what that means to you.

Welcome back to Imperfect Marketing! This week I speak with Andrea Walker-Leidy of Walker Publicity Consulting. Andrea and I spoke about a ton of marketing and PR topics for your business, including defining your target audience, going viral, and how being different is better than being better.

In this episode:

[00:01:32] How Andrea tells stories
[00:04:46] Where are your referrals really coming from?
[00:09:24] Personal and professional branding- business is personal
[00:24:14] What does going viral mean to you?
[00:35:12] Right now is better than perfect

Click here to access the transcript and follow along!

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