Information is very valuable.
Google and Facebook have built huge empires just based on information.
You can get information about your email subscribers in many different ways.
- Surveys- ask questions that you want to know the answers to. Use it as market research.
- Ask your email subscribers to update their profiles.
- Buttons in the email asking them about their interest in different types of information.
- Inside Constant Contact, you can create click segmentation lists and reach out to people based on their interests.
- Emails asking for more information. If you have a small list, ask for feedback.
Why do you want more information?
Well, knowledge is power. I have seen that over and over again in my career, from the corporate world to working with my clients.
However, in the world of email marketing and content marketing, it gives you insight into your target audiences and the ability to segment your audience and provide them with content they want and need that is relevant and timely for their personal life or their business.
The more you know, the better content you can create, and the more they will know, like, and trust you.
The more they know, like, and trust you, the more business you can do with them because they will want to buy from you.
How are you planning to learn more from your customers? I would love to know; send me an email at support@kendracorman.com.