Episode 59: Brief on 2023 Marketing Trends

Jan 3, 2023 | Imperfect Marketing Podcast

Okay! So I always share that you shouldn’t immediately jump on the latest marketing trends, BUT staying up to date is important. So, keep the latest trends on your radar because, who knows—you might find one that feels authentic to you and your brand.

Here are my favorite 2023 Marketing Trends so far:

  1. Shortform Video
  2. Influencers, Micro-Influencers, Micro-Micro-Influencers, and YOU!
  3. Improving the User Experience or UX
  4. Social Responsibility

No AI or VR because while they are trends, there are so many ways we can all become better and more effective marketers! Begin working on the basics first, and avoid shiny object syndrome.