Marci Taran is the owner and CEO of Bradley + Company, more than just a promotional products company.
There are a lot of things we can learn from Marci and her experience of looking at promotional products as a tool in your marketing, not just a pen or a bag.
Topics in this episode:
- [00:00:49] Meet Marci
- [00:04:15] It’s about connection, not a pen
- [00:05:23] How Marci created an even stronger brand for Bradley + Company
- [00:12:27] Building work-life integration as a busy mom and CEO
- [00:16:21] Navigating COVID as events went away
- [00:21:46] Differentiating Bradley + Company in a competitive environment
- [00:26:32] Advice on marketing
- [00:30:26] Trends and cool things in promotional products