Episode 71: Brief Keyword Planning for SEO

Feb 14, 2023 | Imperfect Marketing Podcast

I always get the question, “What keywords should I optimize for?” If you ALSO struggle with finding the best keyword planning for SEO, I unveil my secret answer in this Imperfect Marketing Brief.

Spoiler Alert: Optimize for whatever your audience is searching for.

Let me say it again. Use the same keywords that your audience uses when searching!

Yep. It’s that easy and that hard.

Sometimes we are too close to our business and what we do. It’s hard to take a step back and see it from our audience’s perspective.

Ask them what they are working on and what they struggle with, BUT don’t do like I did, and just give them the words. Have them explain it in their own words!

That will make a HUGE difference for you while keyword planning for SEO.

If you are looking for help, feel free to download my guide to defining your target audience.