Episode 91: Auditing Your Website

Apr 25, 2023 | Imperfect Marketing Podcast

The phrase “auditing your website” sounds intimidating, but please stick with this episode! It’s a super important practice for ANYONE who has a website—including me.

I recently went through my website and found five links that didn’t work. My site for KendraCorman.com isn’t that old, and a few links were already out of date.

It happens as time progresses and things change which is why it’s important to regularly perform a website audit.

It’s frustrating when things don’t work like you want them when you are visiting other people’s sites, and the same goes for your visitors.

While I spoke to Erin an SEO expert back in February (I’ll put the link in the resources if you’d like a refresher!) One of the things she suggested was to break up the work into smaller tasks.

It’s easy to get overwhelmed, and we want to avoid that so the updates actually happen!

Auditing Your Website

Here’s a list of the things I recommend you check and test on your website. Again, please feel free to break it up into manageable pieces as you see fit.

  1. Check the links on the major pages.
  2. Test your forms. Are you getting the right responses?
  3. Review the copy and the priorities on the website.
  4. Look at the main menu and the footer.
  5. Check your 404 error page.
  6. Is it easy to work with you?

This seems like a short, easy, and quick list, right?


Depending on how many pages you have, it could be a long process.

Making The Process Easier

If everything on your website looks like mush because you’ve spent too much time staring at it, pay someone like a college student, a niece or nephew, or an employee to look at it.

We have a tendency to become blind to what we see all the time, and they might catch something you missed.

You could even encourage and bonus your employees for identifying issues on the website.

When was the last time you spent time auditing your website?

Did you find anything especially frustrating?

Let me know at support@kendracorman.com.

If you enjoyed the episode and learned anything, I would love it if you would help me out by rating and subscribing wherever you are listening. Thanks and have a great rest of your day.