Episode 102: Balancing AI & Human Creativity: Lessons from Dave Van Beekum

Jun 1, 2023 | Imperfect Marketing Podcast

Discover the unexpected twist in the world of AI and marketing as one developer uncovers the power of technology but warns against relying solely on it. Will businesses heed his caution and find the balance between human creativity and AI-generated content? Keep reading to find out.

In this episode, you will be able to:

  • Grasp the significance of responsible AI applications in your marketing campaigns. 
  • Discover the balance between authenticity and AI-generated content in maintaining your brand's identity. 
  • Uncover the potential benefits of utilizing AI for your small business, such as time and cost savings. 
  • Explore various AI-driven marketing strategies and automation platforms to enhance your marketing efforts. 
  • Develop a proactive attitude towards business growth and hone new skills for continued success.

My special guest is Dave Van Beekum.

Meet Dave Van Beekum, a multi-talented entrepreneur who has a passion for technology and digital marketing. As the co-founder of Tweeva, the first social TV network for small businesses and influencers, Dave has dedicated his career to helping businesses connect with their communities. With his expertise in tech and startups, Dave is the perfect guest to discuss the role of AI in small businesses. In this conversation with Kendra Corman, he provides valuable insights on when to use and when not to use AI in marketing efforts, making him an indispensable resource for small business owners.

Check out Tweva: https://connect.tweva.com/ 

Are you an aspiring podcaster looking to get started? Join me for the Podcast Launchpad Bootcamp, your ultimate 4-day free BootCamp designed to help you develop your podcasting launch plan. Learn more and register at https://kendracorman.com/bootcamp