Episode 105: Brief- When to use and when not to use AI

Jun 13, 2023 | Imperfect Marketing Podcast

Welcome back to another Imperfect Marketing brief with Kendra Corman. In this episode, we delve into the world of AI – its power, its efficiency, and the careful navigation it requires.

Here’s what you can expect from this enlightening episode:

  • Ubiquity of AI: You may not realize it, but AI might already be playing a big role in your day-to-day tasks. From recording client meetings with Otter AI to generating show notes for podcasts, AI can be a massive time-saver.
  • Overcoming AI objections: It’s common to harbor doubts about AI, especially when it comes to preserving your unique writing style. Kendra shares her experience with skeptics and the transformation that AI can bring to tasks like drafting emails and social posts.
  • Responsible use of AI: AI is an extraordinary tool, but it demands responsible use. Keep your content edits in check and ensure your private information stays private. Your AI should never cross the line into confidential territory.
  • Preserving expertise: AI is intelligent, but it doesn’t possess the personal experiences and expertise that you do. While it’s fantastic for tweaking content and ensuring a consistent voice, remember that its knowledge is limited to what it's been taught.
  • Prudent use of AI: While AI is helpful, there are areas where it shouldn't be used. Uploading client or financial information can lead to disastrous consequences. Kendra stresses the importance of safety when using AI.
  • Making the most of AI: With the right approach, AI can help optimize your time and productivity. Kendra shares how AI has enhanced her content writing and helped to maintain a unique voice for her clients.
  • AI in marketing: Discover how AI can help you draft, refine, and improve your content. Whether you're stuck with repetitive wording or need a creative push, AI can be a game-changer.
  • Guide to AI marketing: If you’re interested in exploring AI in your marketing strategy, check out Kendra’s guide, available in the show notes or the YouTube description.

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Thank you for joining us. Let's continue to learn and grow together in our imperfect marketing journey!

Are you an aspiring podcaster looking to get started? Join me for the Podcast Launchpad Bootcamp, your ultimate 4-day free BootCamp designed to help you develop your podcasting launch plan. Learn more and register at https://kendracorman.com/bootcamp