Episode 107: Brief- Storytelling and Social Media

Jun 20, 2023 | Imperfect Marketing Podcast

Welcome to another thrilling episode of the Imperfect Marketing Brief with your host, Kendra Corman. Today, we dive into the heart of social media and storytelling, and why they go hand in hand.

In this episode, you'll discover:

  • Storytelling Everywhere: From the movies we watch to the books we read, storytelling plays a pivotal role in our daily lives. It's also present in the social media accounts we love, creating emotional connections and relatable narratives.
  • Importance of Authenticity: Genuine and authentic storytelling is key. By sharing your experiences, both successes and failures, you open the door to authentic connection and engagement. It doesn't have to be just the highlight reel!
  • Engaging your Audience: Encouraging your audience to participate in your narrative can make them feel part of your journey. Ask them questions, let them share their experiences, and make them feel seen and heard.
  • Visual Storytelling: A picture truly is worth a thousand words and a video, even more. Whether it's photos, videos, or infographics, visuals can add color and vibrancy to your story.
  • The Power of Connection: At its core, storytelling fosters connection and relatability. When you share your story, you become more approachable, memorable, and trustworthy. People are inclined to do business with those they know, like, and trust.
  • Incorporating Stories: Kendra guides you on how to kickstart your stories, whether they stem from client queries, social media observations, meeting notes, or everyday experiences. The key lies in making these experiences conversational and personal.

As always, we appreciate your continued support. Don't forget to rate and subscribe on your preferred listening platform or on our YouTube channel. Let's continue our marketing journey together, one story at a time!

Thank you for tuning in to another episode of Imperfect Marketing. Remember, it's the imperfect stories that make perfect connections.

Are you an aspiring podcaster looking to get started? Join me for the Podcast Launchpad Bootcamp, your ultimate 4-day free BootCamp designed to help you develop your podcasting launch plan. Learn more and register at https://kendracorman.com/bootcamp