Episode 111: Brief- Solving the issue of time in marketing

Jul 4, 2023 | Imperfect Marketing Podcast

Welcome back to Imperfect Marketing with your host, Kendra Corman, your personal marketing coach. In today's episode, we address a common dilemma faced by many marketers – "not enough time." Kendra shares effective strategies to help you regain control over your time and become a more efficient marketer.

What to expect from this episode:

  • Prioritize: You can't do it all, and that's perfectly okay. Rank your tasks by importance and urgency, and tackle the top priorities first. Quality over quantity is the golden rule for effective marketing.
  • Automate: Leverage the power of technology to automate parts of your marketing strategy. Tools like Metricool for social media scheduling, Constant Contact and ConvertKit for email marketing, and CapShow for podcasting can help you save valuable time.
  • Delegate: If you have a team, use it. If not, consider outsourcing. Tasks that don't require your unique expertise should be delegated to free up time for high-value tasks that only you can do. Tools like Upwork can help you find freelancers to support your needs.
  • Batching: Group similar tasks together and do them all at once. Batching improves efficiency and can save you a lot of time. Kendra provides some real-world insights into her own batching strategy, including recording multiple podcast episodes in one go.
  • Setting Boundaries: Work tends to expand to fill the time available for it. Guard your time fiercely, learn to say no, and ensure you're taking regular breaks. Your well-being is important, and better care of yourself means better creativity and energy in your work.

These five strategies – prioritize, automate, delegate, batch, and set boundaries – can help you overcome the 'not enough time' hurdle that so many marketers face. Remember, it's not about doing more; it's about working smarter.

Kendra encourages you to reach out with your own marketing strategies and would appreciate your support by rating and subscribing wherever you're listening or commenting if you're watching on YouTube.

Stay tuned for more Imperfect Marketing Briefs that guide you to become a smarter, more efficient marketer. Until then, stay efficient, stay focused, and stay amazing.

Are you an aspiring podcaster looking to get started? Join me for the Podcast Launchpad Bootcamp, your ultimate 4-day free BootCamp designed to help you develop your podcasting launch plan. Learn more and register at https://kendracorman.com/bootcamp