Episode 118: Ernie Martin Reveals: The Power of Storytelling in Marketing

Jul 27, 2023 | Imperfect Marketing Podcast

Do you ever get the sinking feeling that nobody really cares about your business? Well, you're not alone. We're honored to have marketing maestro Ernie Martin on the show today, author of "Nobody Cares About Your Business: The Eight Universal Marketing Principles Every Entrepreneur Must Know To Make Customers Love Their Business." His eye-opening insights on why your audience may not be as invested in your business as you want them to be are something every entrepreneur needs to hear. We dig into the importance of consistent reminders to your audience that you exist and shine a spotlight on some of the most common pitfalls small businesses fall into.

Moving onto the nitty-gritty of marketing maneuvers, Ernie and I put our heads together to discuss budget marketing strategies. From leveraging platforms like Upwork and Fiverr to the pros and cons of homegrown vs offshore resources, there's no stone left unturned. Ernie underscores the significance of consistency in marketing, serving us some of the most valuable lessons from his own journey. Remember, even when the money starts rolling in, letting up on your marketing efforts is a no-go. So, strap in for an enlightening chat with Ernie Martin, and let's change the narrative around your business.

Want to get your own copy of Ernie's book?

Get Nobody Cares About Your Business – The 8 universal marketing principles every entrepreneur must know to make customers LOVE their business: https://www.amazon.com/dp/B0C1HZYB71/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1681049737&sr=8-1 

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