Episode 126: Redefining Media and Lead Generation: A Conversation with Mark Herschberg

Aug 24, 2023 | Imperfect Marketing Podcast

Imagine a world where content waits for you, ready when you need it, not just when it’s dished out. Where the future of media is shaped by your needs and not merely by the content creator's schedule. That's the intriguing conversation that I had with Mark Herschberg, the genius behind Brain Bump and author of 'The Career Toolkit Essential Skills for Success That No One Taught you'. We explored the power and importance of evergreen content, how onboarding funnels, books, blogs, and podcasts serve as platforms for creating timeless content, and also dive into the future of media, lead generation, and the integration of AI in marketing.

Topics Covered:

  • Introduction to Mark Herschberg: Learn about Mark's background in launching new ventures, his involvement in academia, and his work with nonprofits.
  • The Future of Media: Mark shares his insights on the misalignment of evergreen content with current media channels and the need for a pull-based approach.
  • Content Indexing and Evergreen Content: Discussion on how to make content more accessible and relevant to the audience, including the use of indexing and tagging.
  • Lead Generation and Personalization: Mark's experience in lead generation and how the change in media affects content creation for lead generation.
  • AI and Security Concerns: A look at the integration of AI in content creation, the opportunities, and the potential security risks.
  • Marketing Lessons Learned: Mark shares his biggest marketing lesson and emphasizes the importance of marketing even for a mediocre product.

Links and Resources:

Brain Bump App: https://www.cognoscomedia.com/brain-bump
Mark's Article on AI Integration: https://www.thecareertoolkitbook.com/blog/how-to-implement-ai-at-your-company
Career Toolkit Book: https://www.thecareertoolkitbook.com/
In Search of Stupidity: 20 Years of High Tech Marketing Disasters: https://amzn.to/44ixhug

Connect with Mark Herschberg:
Website: https://www.thecareertoolkitbook.com
LinkedIn: https://www.linkedin.com/company/cognosco-media/
X formerly known as Twitter:  https://twitter.com/Cognoscomedia

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