Podcast

Episode 128: Crafting a Cohesive Marketing Strategy with Kristi Mitchell

Aug 31, 2023 | Imperfect Marketing Podcast

Are you ready to level up your marketing game? Buckle up as we unlock the intricacies of marketing strategy and content creation with none other than Kristi Mitchell, a marketing strategist with an MBA and over a decade of corporate marketing experience. 

Key Takeaways

  • Understanding Marketing Strategy: Kristi emphasizes the importance of looking at the big picture in marketing. She describes marketing as an overarching umbrella with various tactics like social media, email marketing, and content strategy fitting underneath it.
  • The Marketing Funnel Framework: Kristi uses a marketing funnel framework to help businesses organize their marketing efforts. The funnel consists of four stages: Attract, Convert, Nurture, and Close.
  • Content Creation Tips: Both Kristi and Kendra discuss the importance of creating content that resonates with your target audience. Kristi advises putting yourself in your customer's shoes and focusing on solving their problems.
  • The Importance of Patience: Kristi shares her biggest marketing lesson learned: the need for patience. Marketing is a long game, and results may not be immediate.
  • Repurposing Content: Kristi talks about the value of repurposing content across different platforms, such as taking LinkedIn posts and turning them into email campaigns.

Highlights

  • The Role of a Marketing Strategist: Kristi's role is to help businesses figure out what pieces of the marketing puzzle make sense for them, assess existing tactics, and identify gaps or opportunities for improvement.
  • Target Audience Nuances: Kristi shares her realization about preferring to work with clients who create their own content, highlighting the importance of understanding your ideal audience.
  • Getting Excited About Your Content: Kristi and Kendra discuss the importance of being genuinely interested in the content you create. If you're not excited about it, your audience likely won't be either.

Resources

Connect with Kristi Mitchell
Website: https://www.kristimitchell.com/
LinkedIn: https://www.linkedin.com/in/kristimitchell/

Connect with Kendra Corman
Website: KendraCorman.com
LinkedIn: https://www.linkedin.com/in/kendracorman/
Facebook https://www.facebook.com/h2hmarketingconsulting
Imperfect Marketing on YouTube: https://www.youtube.com/@ImperfectMarketingPodcast   

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