Episode 130: Unlocking the Power of Authentic Marketing: A Conversation with Emanuel Rose

Sep 7, 2023 | Imperfect Marketing Podcast

In this episode of Imperfect Marketing, Kendra Corman sits down with Emanuel Rose, a marketing expert with over three decades of experience. They discuss the importance of the "Social CEO," the future of email and direct mail marketing, and the role of authenticity in reaching Generation Z. Emanuel shares actionable tips for becoming a more effective and relatable marketer in today's digital landscape.

Key Takeaways

  1. The Social CEO: The leader of an organization should be the primary influencer, sharing stories about the company, products, and personal interests.
  2. Authenticity Over Polish: Audiences today crave real, authentic experiences rather than polished corporate presentations.
  3. Direct Mail Isn't Dead: Both Kendra and Emanuel advocate for the effectiveness of direct mail, especially when it provides a tangible experience.
  4. The Importance of Testing: Emanuel emphasizes that marketers should always test their strategies, as the marketplace is ever-changing.
  5. Marketing to Gen Z: Emanuel's book, "Authenticity," focuses on the unique challenges and opportunities of marketing to the first true digital natives.


Connect with Emanuel Rose
Website: https://emanuelrose.com/
LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

Connect with Kendra Corman
Website: KendraCorman.com
LinkedIn: https://www.linkedin.com/in/kendracorman/
Facebook https://www.facebook.com/h2hmarketingconsulting
Imperfect Marketing on YouTube: https://www.youtube.com/@ImperfectMarketingPodcast   

Please note that some links I share are affiliate links and I may receive compensation if you choose to purchase through my link.

Are you an aspiring podcaster looking to get started? Join me for the Podcast Launchpad Bootcamp, your ultimate 4-day free BootCamp designed to help you develop your podcasting launch plan. Learn more and register at https://kendracorman.com/bootcamp