Episode 132: Mastering the Art of Podcast Guest Marketing with Erin Curran

Sep 14, 2023 | Imperfect Marketing Podcast

In this episode of Imperfect Marketing, host Kendra Corman sits down with Erin Curran, a podcast guest marketer. Erin shares her journey from being a podcast listener to becoming a podcast guest marketer. She discusses the benefits of being a podcast guest, from growing your audience to establishing yourself as an expert in your field. Erin also provides actionable tips for landing podcast guest opportunities and overcoming mindset blocks.

Key Takeaways

  • The Power of Podcasts: Erin shares how podcasts helped her through difficult times, motivating her to get into podcast guest marketing.
  • Benefits of Being a Podcast Guest:
    • Grow your audience by reaching new potential clients.
    • Build your reputation and position yourself as an expert.
    • Repurpose podcast content for social media.
  • The Importance of Personal Connection: Podcasts allow for deeper connections with your audience than short-form social media content.
  • Getting Started with Podcast Guesting:
    • Overcome mindset blocks through journaling and self-compassion.
    • Start small by pitching to three podcasts a week.
    • Personalize your pitch and make it easy for the podcast host.
  • Messy Action Over Perfection: Don't wait for everything to be perfect; take messy action and learn as you go.

Connect with Erin on Instagram: https://www.instagram.com/erincurranpr/ 

Are you considering starting a podcast? Take my FREE podcast quiz: https://kendracorman.com/podcastquiz