Episode 136: The Power of Podcasting for Business Growth with Kane Barron

Sep 28, 2023 | Imperfect Marketing Podcast

In episode 136 of Imperfect Marketing, host Kendra Corman sits down with Kane Barron, the manager of the UK’s largest podcast agency and the host of the Podcasters Podcast. They dive deep into the world of podcasting, discussing its current trends, the importance of niching down, and how to leverage podcasting for business growth. Whether you’re a seasoned podcaster or contemplating starting your own show, this episode is packed with valuable insights that can help you navigate the podcasting landscape more effectively.

Key Takeaways

  • -Why Start a Podcast?: Podcasting is an excellent way to grow your business and doesn’t require an enormous audience if it’s niche-specific. Kane started his podcast based on his business, which he recommends for most people.
  • The Importance of Being a Podcast Guest: Being a guest on other podcasts is one of the best organic strategies for growing your podcast audience. It allows you to leverage someone else’s audience and provides a “try before you buy” experience for potential podcasters.
  • – Leveraging Social Media: While social media may not directly convert followers into podcast listeners, it’s still a valuable tool for repurposing podcast content. Kane recommends creating daily vertical clips and posting them across all platforms.
  •  The Value of Long-Form Content: Podcasting allows for long-form content, which is excellent for building the “no like and trust” factor with your audience. It also provides ample material for repurposing into shorter clips for social media.
  • Podcasting is Not Overcrowded: Despite the perception, the podcasting space is not as crowded as people think. Kane points out that 90% of podcasts don’t make it past episode three, and of those, 90% don’t make it to episode 20.
  • Quality Over Quantity: The focus should be on the quality of your audience rather than the quantity. Even a few hundred dedicated listeners can be enough to monetize your podcast effectively.
  • Start Now, Get Perfect Later: Don’t let the fear of imperfection stop you from starting your podcast. The key is to start now and refine as you go along.

Related Resources

Don’t miss this episode full of actionable advice on how to make the most out of your podcasting journey. Subscribe, rate, and listen to Imperfect Marketing for more insights into the world of marketing.

Are you considering starting a podcast? Take my FREE podcast quiz: https://kendracorman.com/podcastquiz