Episode 138: The Art and Science of Email Marketing: A Conversation with Jon Weberg

Oct 5, 2023 | Imperfect Marketing Podcast

Think email marketing is a relic of the past? Prepare to have your mind changed as we unpack its untapped potential with top 1% growth consultant, John. He firmly counters the misconception that email marketing is dead by revealing its status as the most effective form of marketing to date. We uncover the secret to building solid relationships with customers through problem-solving and the artistry of storytelling. John brings to light the importance of swiftly identifying potential buyers in your list of leads and leveraging this knowledge to your advantage.

Key Takeaways:

  1. Email Marketing is Not Dead: Despite the common misconception, email marketing remains one of the highest-converting forms of marketing, offering significant ROI.
  2. Quality Over Quantity: It's not about how many emails you send; it's about the value you provide. Building a relationship with your audience is crucial for long-term success.
  3. List Hygiene: Keeping your email list clean is essential. Segment your audience based on their interests and engagement levels to improve deliverability and conversion rates.
  4. Multiple Sales Pages: Jon suggests having between three to eight different sales pages to cater to various audience types and emotional triggers. This can significantly improve conversion rates.
  5. Self-Selection: Allow your audience to choose what they want to see. This not only improves engagement but also helps in better targeting and conversion.
  6. Consistency is Key: To stay top-of-mind, you need to be in your audience's inbox frequently. But remember, it's not spamming if you're adding value.
  7. Be Careful When Outsourcing: Jon shares a cautionary tale about hiring agencies without proper vetting, emphasizing the importance of due diligence.

Related Resources:

  1. "Influence: The Psychology of Persuasion" by Robert B. Cialdini – A book that delves into the psychology behind why people say "yes" and how to apply these understandings in various aspects of marketing. https://amzn.to/3La2KYS 
  2. "Building a StoryBrand" by Donald Miller – This book helps you clarify your brand message so customers will listen.  https://amzn.to/3PoADHX
  3. Google Analytics – A tool to track and report website traffic, useful for gauging the effectiveness of your email marketing campaigns. https://marketingplatform.google.com/about/analytics/
  4. ConvertKit Email Marketing:  kendracorman.com/ck
  5. Constant Contact Email Marketing: kendracorman.com.cc
  6. FREE Defining Your Target Audience Guide: https://kendracorman.com/targetaudience

Connect with Jon at his website here: https://www.profitalize.com/

Tune in to learn how to make the most out of your email marketing efforts and avoid common pitfalls. This episode is a goldmine of information you won't want to miss!

Please note that some links may be affiliate links and I may receive compensation should you choose to purchase from those links. You are not required in any way, shape or form to use the link.

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