Episode 16: Marketing Lessons from a 5th Generation Entrepreneur

Jul 7, 2022 | Imperfect Marketing Podcast

This week on Imperfect Marketing I speak with Carol Ward, of FranNet of Michigan.

Carol is a 5th generation entrepreneur and started in PR and Communications. She, like me, believes in integrated marketing and trying new things. Carol is also a fan of email marketing and works hard to grow her list.

She is also dedicated to helping people. Be sure to listen in for more.

In this episode we cover:

  • [00:00:44]: A fifth-generation business owner
  • [00:03:43]: How does helping others translate to success?
  • [00:09:38]: How Carol works to grow her email list
  • [00:18:26]: Leveraging "in-person" networking
  • [00:21:47]: How her experience in communications helped her grow her business
  • [00:29:04]: What's the biggest mistake she sees with new business owners?
  • [00:33:28]: What's your biggest marketing lesson learned?

Click Here to access the transcript and follow along!

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