Podcast

Episode 17: The Power of an A Frame in Online Marketing

Jul 14, 2022 | Imperfect Marketing Podcast

Yes, an A-frame is a tool used by a lot of retail stores to drive foot traffic.  What can we learn from an A-frame for digital marketing?

There are many things we can learn from retail brick-and-mortar store marketing to use in the online world.

Look at your home page.

Does it invite people in?

Is it outdated?

How can you create a social connection around your online business? A lot of retail stores create social connections with events.

What do you see in the mall or in your local downtown that draws you in? 

How are you nurturing your current customers?

Don’t just work to increase your foot traffic; nurture and love your current customers.

There is so much to learn and apply to digital businesses from brick-and-mortar businesses. I would love to hear about what you have learned and apply from retail stores in your online marketing.