Episode 22: How a senior placement services business has marketed itself

Jul 28, 2022 | Imperfect Marketing Podcast

In this week's episode, I speak with Charlotte Balluff, founder of A Place for You. She is a senior care consultant who helps people during tough times. This is the second successful business she has built and follows the sale of the first one.

She is an impressive woman with an amazing network in the senior living space. It was fantastic to talk to her and learn about how she is working to build another company, not just a job for herself.

Click here to follow along with the transcript!

In this episode:

[00:02:20] What surprised you about owning a business with employees?
[00:07:28] You seem to understand your target audience. How have you identified them?
[00:12:30] How do you stay top of mind in a situation with a ton of urgency?
[00:16:27] How else do you market your business?
[00:22:11] What's your biggest marketing lesson learned?

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