Episode 26: Building Your Community and Podcasting Tips with special guest Lauren Kelley

Aug 11, 2022 | Imperfect Marketing Podcast

I am super excited about this episode with Lauren Kelley! Not only is Lauren Kelley a podcasting expert, but she has a ton of experience in community management and engagement.

I genuinely believe that building community is the way we will move forward together.

I began this podcast to help small business owners and solopreneurs learn from others. For me, community is about giving back and engaging with others.

I recently read a statement attributed to Margaret Mead that claimed the first sign of a civilized society is a healed femur. Mead proceeded to explain, as the story goes, that wounded animals in the wild would be hunted and eaten before their broken bones could heal.

Thus, a healed femur is a sign that a wounded person must have received help from others. Mead is said to have concluded, “Helping someone else through difficulty is where civilization starts.”

Now, as we work to help each other, Lauren gave us a lot of information and shared her experience on podcasts, community engagement, and more. So be sure to listen and let me know your thoughts!

In this episode:

[00:00:36] Community Management
[00:07:00] How did she get started in podcasting?
[00:10:24] Leveraging a podcast for marketing
[00:16:30] Using your podcast as pillar content
[00:21:36] How do your users consume content?
[00:23:22] Interesting ways to leverage content
[00:30:06] Want to start a podcast yourself?
[00:37:34] Lessons learned in marketing and podcasts

Click here to access the transcript and follow along with our conversation!

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