Podcast

Episode 31: Email Marketing Metrics—What should you be tracking?

Aug 30, 2022 | Imperfect Marketing Podcast

In this Imperfect Marketing Brief, I discuss why your email open rates don't accurately indicate engagement rates.

(P.S. If you want to learn more about that, check out my blog exploring Apple's iOS 15 update here!) 

So…what should you be tracking? Great question!

You should track:

  • email list growth
  • total clicks
  • total leads
  • total conversions
  • unsubscribes

I hope this episode helps you improve your email tracking techniques! 

Are you interested in using a copy of my email marketing tracker? Drop me an email at support@kendracorman.com, and I will send it over.

Resources:

Are you an aspiring podcaster looking to get started? Join me for the Podcast Launchpad Bootcamp, your ultimate 4-day free BootCamp designed to help you develop your podcasting launch plan. Learn more and register at https://kendracorman.com/bootcamp