This episode begins a 6 part series focused entirely on the Customer Awareness Journey.
The stages of the journey, as defined by Eugene Schwartz in his copywriting classic, "Breakthrough Advertising," include:
- Unaware: this prospect doesn't even know they have a problem.
- Problem Aware: They are aware of the problem but not the solution
- Solution Aware: They are interested in figuring out how to solve their problem.
- Product Aware: Looking for the right product
- Most Aware: Narrowing down to their criteria
This journey is so important because you always need to meet your customers where they are in their journey.
Resources:
- Customer Awareness Journey: Part Two
- Customer Awareness Journey: Part Three
- Customer Awareness Journey: Part Four
- Who are your customers? Check out my new guide, which asks questions to help define your target audience!
Are you an aspiring podcaster looking to get started? Join me for the Podcast Launchpad Bootcamp, your ultimate 4-day free BootCamp designed to help you develop your podcasting launch plan. Learn more and register at https://kendracorman.com/bootcamp