Episode 33: Brief on the Customer Awareness Journey

Sep 6, 2022 | Imperfect Marketing Podcast

This episode begins a 6 part series focused entirely on the Customer Awareness Journey. 

The stages of the journey, as defined by Eugene Schwartz in his copywriting classic, "Breakthrough Advertising," include:

  • Unaware: this prospect doesn't even know they have a problem.
  • Problem Aware: They are aware of the problem but not the solution
  • Solution Aware: They are interested in figuring out how to solve their problem.
  • Product Aware: Looking for the right product
  • Most Aware: Narrowing down to their criteria

This journey is so important because you always need to meet your customers where they are in their journey.


Are you an aspiring podcaster looking to get started? Join me for the Podcast Launchpad Bootcamp, your ultimate 4-day free BootCamp designed to help you develop your podcasting launch plan. Learn more and register at https://kendracorman.com/bootcamp