Podcast

Episode 33: Brief on the Customer Awareness Journey

Sep 6, 2022 | Imperfect Marketing Podcast

This episode begins a 6 part series focused entirely on the Customer Awareness Journey.

The stages of the journey, as defined by Eugene Schwartz in his copywriting classic, “Breakthrough Advertising,” include:

  • Unaware: this prospect doesn’t even know they have a problem.
  • Problem Aware: They are aware of the problem but not the solution
  • Solution Aware: They are interested in figuring out how to solve their problem.
  • Product Aware: Looking for the right product
  • Most Aware: Narrowing down to their criteria

This Customer Awareness Journey is so important because you always need to meet your customers where they are.

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