Podcast

Episode 5 Brief: Colgate Lasagna

May 25, 2022 | Imperfect Marketing Podcast

It has been said that Colgate branched out and made frozen dinners several decades ago. Now, no one seems to have proof either way, but Colgate Lasagna provides an interesting discussion on branding.

When you have a brand as strong as Colgate, expanding may not be a good idea—unless it makes sense to people. We all put advertising and communications through a bologna filter in our minds. If it doesn't fit or isn't believable, then we won't believe it.

When you hear the phrase Colgate Lasagna, you may be able to taste the toothpaste in your mouth. Not exactly the reaction people look for! Do you have any brand extensions that have gone wrong?

Related Links and Resources:

Be True To Your Brand
Your Marketing Questions: Answered
Get Started With Email Marketing

Are you an aspiring podcaster looking to get started? Join me for the Podcast Launchpad Bootcamp, your ultimate 4-day free BootCamp designed to help you develop your podcasting launch plan. Learn more and register at https://kendracorman.com/bootcamp