Episode 57: Brief on Setting Goals

Dec 20, 2022 | Imperfect Marketing Podcast

It's that time of year, and hopefully, you have been setting goals for 2023—but, it's not too late to start!

I recently met with a client, and we were starting their 2023 planning, and I asked them what their goals are for the year.

They responded with a question that I get all the time. "You mean my marketing goals?"

My response was to say, no, I mean the business goals.

Your business goals should drive your marketing efforts. If your marketing isn't supporting your overall business goals, then what's the point?

I love setting 7-10 goals that are both personal and business related. They are SMART goals (specific, measurable, achievable, relevant, and time-based).

In this Imperfect Marketing Brief, I share a few of my 2023 goals.

What are yours?


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