Episode 7: Imperfect Marketing Brief: Marketo’s Domain Non-Renewal

Jun 7, 2022 | Imperfect Marketing Podcast

In my Imperfect Marketing Briefs, we learn about companies that either got marketing really right or wrong. This episode explores the debacle that Marketo ran into when they didn’t renew their domain.

It wasn’t pretty!

A good Samaritan helped them by protecting their domain, but things could have gone a lot worse.

Now, most small businesses have a different issue: fake letters telling you to renew through them and then transfer your domain over to them. It’s crazy, and I have had a few clients fall for it in the past.

The main thing is to know where your domain is registered and keep it current and paid.

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