Podcast

Episode 77: Getting People to Your Party (or Webinar)

Mar 6, 2023 | Imperfect Marketing Podcast

I’m thinking of a girl sitting at home alone, birthday signs and streamers around, sad and lonely in a fluffy pink dress. (I don’t know why, but the fluffy pink dress is always there!) She’s waiting for people to show up to her party—but no one is coming.

I feel for her! I was very awkward growing up (and still am!) and am a self-professed “geek” or “nerd” who loves school and learning. Lucky for me, that’s cooler now that I am older!

But, going back to my earlier story, no one came to the party.

I hear you asking, “Kendra, what does this have to do with marketing?!”

I’m getting to that! I like to think of webinars as parties, and you are inviting people to come to join you.

You don’t want to be the lonely girl sitting on the couch hoping that people show up, do you?

That’s why email marketing is SO important.

So, how do you use email marketing to get people to your webinar? Let’s start with your audience. Hopefully, you know who they are and what they want.

Not what they need, but what they want. That’s going to play a big role in this.

If you have created your webinar and know your audience will love it, you need to start communicating it. I want you to draft your email with a BIG Call to Action that stands out and is above the scroll. It’s essential that people can register easily on a mobile device.

Then, I want you to work on your subject line. Test a question, test one with their first name in it, or even an emoji.

Make sure you preview your email on a mobile device.

For online webinars, I send out invites starting a week before the webinar and providing multiple options. You don’t want to send too far in advance or too close to the event, or you will lose people.

Most organizations send about two weeks in advance and then do a 1 week-away reminder and a last-chance email.

Some fun tips for what to include in your email are:

  • What’s going to be covered?
  • What can they expect to learn?
  • What transformation will they get by attending?
  • Include a sneak peek video into some of the content or the presenter or the importance of the topic!

I like to offer a show-up live bonus so that people don’t just plan to watch the recording. Not enough people watch the recording.

Then, of course, there are the reminders. I like to send a confirmation when they register, a 24-hour away message, and a 1 hour or 30-minute reminder.

You should spend almost as much time on your email invitation and follow-up series as you do with your webinar.

Speaking of webinars…if you are listening to this when it releases on March 7, 2023, I have a webinar on Creating a Lead Magnet Your Target Audience Wants next week.

Register now at kendracorman.com/webinar.

Listening past that date? I will have more!

 

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