Episode 86: Faith And Your Brand

Apr 6, 2023 | Imperfect Marketing Podcast

As we head into the Easter Weekend, I wanted to go a bit off-topic and talk about faith and faith's interactions with your brand, business, and community.

Your faith does not have to be separate from your business OR brand, which is what I want to explore in this episode. 

In case you didn't know, I am Catholic. I am Christian. I believe that we are obligated to make a positive impact in this world and help wherever we can, and that shapes how I live!

That being said, I totally understand if faith isn't something you want to hear about. It's okay! I won't be offended if you skip this episode, and I promise I'll be back next week with more marketing lessons learned.

Regardless of your personal beliefs—Christian, Jewish, Hindu, Muslim, spiritual, or something else entirely—faith can be a defining characteristic and I think it's important to feel comfortable displaying it.

Faith can be shown in many different ways—some direct and some subtle.

I joined an amazing group of Christian women called 4Word. I haven’t made some meetings recently (life has been busy, busy lately!), but it is an amazing organization that was started by Diane Paddison, author of the book Work, Love, Pray.

I LOVED her guiding principles for faith in the workplace, and had to share them:

Be a Full-time Christian:

Turning faith on and off is difficult—if not impossible.

Remember WHO You Work For:

Diane says that she fully believes that every good gift—even her job— comes from God. When you are at work, focus on serving your employer, but don't forget you are also serving God.

As an example, if you are a slacker but are constantly sharing your beliefs, you're not focused on doing your job to your best ability. Your coworkers and clients aren’t going to respect the faith of a slacker.

Respect Your Colleagues:

Always remember that the person next to you may be as devoted to their faith as you are to yours. Respect that!

Show, Don’t Tell:

This is my FAVORITE principle and is one I strive to accomplish. The way you live speaks louder than the words you use. As St. Francis of Assisi once said, “Preach the gospel at all times—if necessary, use words.”

Look for Allies:

Pay attention to the details. People will note things and mention other topics and over time, you'll find allies and build camaraderie based in faith.

Watch Your Language:

Even if someone asks you a question that could invite you to talk about your faith, always think before you speak. Keep your response simple, powerful, and to the point. 

If someone wants to learn more, they'll ask! It's important to provide that option because not everyone is looking for your full faith journey.

I hope you all have a great weekend, and if you have any comments or questions about today's episode feel free to reach out! 

I promise I show, not tell, more often than not, and wanted to create an episode for those curious about incorporating their faith into daily business life.

The companies I mentioned:

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