Episode 89: Brief on Google Business Profile

Apr 18, 2023 | Imperfect Marketing Podcast

Whether you are a brick-and-mortar location or an online business, being found online is important, and today's brief explores the world of Google Business Profile!

In case you haven't kept up with the updates, Google Business Profile was previously known as Google My Business. It is a hugely powerful tool that can help increase your business's searchability.

There are SO many reasons why you should be leveraging this tool.

Google Business Profile is free.

Yes. I said free!

Authenticating your business has become a bit more tedious in the interest of ensuring the information is true and accurate. Am I the only one who misses when they used to mail you a postcard?

I have had issues recently with the new authentication process and had to do it a few times for clients. BUT it is 100% worth the time!

How do you leverage Google Business Profile to the max?

  1. Claim or create your listing
  2. Review data to ensure it is complete and verified
  3. Regularly update your hours
  4. Manage and respond to reviews

Once everything is set up, keep it updated! I cannot emphasize HOW important this is. Google is verifying your information.

One person I know had their business closed by Google because they forgot to update their business address after moving. They can’t get it lifted and now people actually think they went out of business and aren’t looking anymore. It’s very frustrating.

Not showing up in the map pack?

Google uses this information to determine who gets this valuable real estate:

  1. Relevance: Google wants to send you to a relevant location based on search terms. 
  2. Distance: the closer it is (when combined with relevance) matters.
  3. Prominence: How well-known you are.

Can you improve your ranking?

Google keeps its algorithm secret to ensure fairness. The key here is to take advantage of every space Google gives you.

They won’t let you pay for a better local ranking, but if you dedicate a bit of time to your listings each month or quarter, you should see improvements.

How is your Google Business Profile? Have you found anything that works for your business and has made an impact?

I would love to hear from you at support@kendracorman.com!

If you enjoyed the episode and learned anything, I would love it if you would help me out by rating and subscribing. Thanks and have a great rest of your day!


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