Episode 96: Lead Gen, Social Media and Marketing Strategy- Oh My! with Caleb Roche

May 12, 2023 | Imperfect Marketing Podcast

Are you tired of hearing that generic messaging and one-size-fits-all marketing tactics are the key to success? It's time to break free from the ineffective approach and start achieving stronger B2B connections through personalization. Feel the pain of missed opportunities and lackluster engagement no more. Join us in this episode as we uncover the power of tailored messaging, data-driven audience segmentation, and long-term goals for successful lead generation. Don't settle for mediocre results – take action and transform your marketing strategy today.

In this episode, you will be able to:

  • Uncover the impact of tailoring your approach to your target audience for improved engagement.
  • Utilize valuable in-house data to build customized audiences that maximize ad performance.
  • Cultivate enhanced services and products focused on long-term growth in generating leads.
  • Expand your revenue channels by integrating varied marketing strategies.
  • Remain informed and agile through constant learning of contemporary industry trends.

My special guest is Caleb Roche. Want to connect with Caleb? You can schedule a free consultation with him here: https://www.crocheconsulting.com/schedule-your-free-consultation

The key moments in this episode are:
[00:00:00] – Introduction, 

[00:01:02] – Changing communication and marketing channels, 

[00:03:04] – Personalization in marketing, 

[00:06:05] – Resource constraints, 

[00:09:39] – Lead generation and sales processes, 

[00:13:32] – Importance of Showing Value, 

[00:16:09] – Tying Want to Need, 

[00:18:01] – Focusing on Innovation and Value, 

[00:22:18] – First-Party Data vs. Third-Party Data, 

[00:26:41] – Personalization and Communication, 

[00:33:06] – Google's Changes and User Experience, 

[00:37:11] – SEO Optimization and Content, 

[00:39:26] – Google's Intelligence, 

[00:40:50] – Relationship Building and Connection, 

[00:40:26] – Importance of Targeting and Personalization, 

[00:41:13] – Marketing Lessons Learned, 

[00:42:00] – The Broad World of Marketing, 

[00:43:06] – Evolution of Marketing, 

[00:44:19] – Connecting with Your Audience, 

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