Facebook Ads 101

Nov 26, 2021 | Uncategorized

Did you know that Facebook has over 2.8 billion active users?

Because people of all ages with all types of interests are active on the site, it is no surprise that businesses and marketers love advertising on it.

Facebook Ads offers great features that help businesses launch effective campaigns. Whether you are a new business trying to build brand awareness, or an established one trying to expand your client base, Facebook Ads will likely work for you.

If you’ve been looking for a guide to get the most out of this platform, welcome to Facebook Ads 101! Keep reading to find out what you can do to launch the most effective ad campaigns on Facebook.

Facebook Ads 101: The Benefits

Nowadays, many platforms allow you to run ads for your business. Therefore, deciding where to spend your marketing budget might be a tough decision. Facebook Ads are a great option if your budget is limited or if you need to reach a very specific niche.

The great thing about Facebook advertising is that it allows you to run ads based on your specific business needs. This means you can create a very narrow target using your audience’s interests, demographics, and behaviors. In addition, unlike other advertising platforms, Facebook allows you to start your campaigns with a very small budget.

Facebook also owns other important platforms such as Instagram and Messenger. Therefore, when you get started on Facebook Ads Manager, you also have the option of creating campaigns for those platforms. This means that you have bigger and better chances of reaching your target audience.

Furthermore, advertising on Facebook also allows you to generate more brand awareness for your business. When you create a Facebook ad, you can decide to launch it from your professional business page on the site. Using your business’s social media pages to launch ads is a fantastic way to build awareness and expand your client base.

Facebook Ads 101: Ads Manager

Facebook gives you the option of creating ads in different formats (i.e., images or videos). Furthermore, the platform allows you to set your desired budget and determine the goals for your campaign.

All of this can be done within the Facebook Ads Manager platform. This is a very user-friendly page that will guide you through every step of the way.

Within the Ads Manager, you will be able to control everything regarding your ads. This includes creating a new campaign, editing your existing ones, running ads across different apps, and choosing your audience.

One of the biggest things you need to do inside Ads Manager is to create events and install your pixel code so that you can track your conversions and performance to your objectives.

Facebook Ads 101: Audience and Objectives

Once you access the Facebook Ads Manager page and log into your business account, it is time to create and launch the campaign. The first thing you’ll need to decide is the goal of your ads.

Facebook will give you a list of objectives to choose from and will set up the ads in specific ways to help you reach your goals.

The list of objectives includes:

  • Brand awareness
  • Reach
  • Increase traffic
  • Engagement
  • App installs
  • Lead generation
  • Video views
  • Messages
  • Catalog sales
  • Conversions
  • Store traffic

Once you define the goal of your campaign, you’ll have to decide who you want your ads to reach. Creating a persona and clearly defining your target audience is key to getting started. The more specific you are with your target, the better.

Having a well-defined target audience will ensure that your ads reach an audience that is genuinely interested in what your business has to offer. In addition, knowing who you want to reach will allow you to design ads that speak to that specific group of people.

Facebook Ads 101: Ad Formats

Facebook gives you a few options when it comes to the actual ad design. As a business, you can create an ad with an image, video, carousel, or collection. Whatever you choose will depend on your specific business needs.

When you design an ad through Facebook Ads Manager, you will have options to advertise on Facebook, Instagram, Messenger, and other sites owned by Facebook.


Images work beautifully in Facebook Ads. Not only are they economical and easy to make, but they are also very effective. You can create your own image ads and upload them to the campaign, or you also have the option of boosting one of the existing posts on your page.


Video ads are fantastic if your product or service needs to be demonstrated. You can also use a video to tell your brand’s story, or even show off anything cool that it has to offer. Videos that are 15 seconds or less are best to keep your audience engaged.

Just like images, you can choose to upload a brand new video for the ad or boost an existing post.


A carousel format is great if you want to show more than one picture in your ad. With this format, Facebook allows you to add up to 10 images to advertise. These are good if you are looking to showcase multiple products.


A collection gives your brand a full-screen ad that allows your audience to browse your products easily. This format includes a video or picture as the cover and a collection of products underneath it.

No matter what format you choose, always remember to add great copy with a strong call to action!

Facebook Ads 101: Budget

Once you are ready to launch your campaign, Facebook will ask you how much you’d like to spend on the campaign. The great thing about the platform is that you can start advertising with a very limited budget.

Whenever you input how much you want to spend on the campaign, Facebook will give you a prediction of how the metrics will perform based on your desired objective. This is a fantastic tool that can make it easier to set a budget based on your goals.

Ready to Launch a Successful Campaign?

Congrats! Now that you’ve read through Facebook Ads 101, you know all the basics to be able to create and launch a successful campaign.

Just remember to define your audience, set an objective, and pick the best ad format for your business.

Looking for advice and resources? Join our private Facebook Community, Small Businesses Making a Big Impact: Marketing Tips, Success & Support.